My CV

Education, Work, and Training

May 2023 - Present

Founder

I specialize in providing expert go-to-market and route-to-consumer strategies that can unlock the full potential of your business. With a focus on distribution, retail, and supplier success, I offer valuable insights and tailored solutions to drive results with innovative new knowledge.

Feb 2013 to May 2023

Vice President Commercial Excellence

Led Breakthru's Commercial Capabilities, Business Intelligence, Analytics & Insights, and Sales Solutions across North America, managing 35 team members, including 4 Directors. Sets strategic direction and drives implementation with expertise in core commercial functions.

Aug 1998 - Feb 2013

Leadership Roles

Extensive leadership experience in the beverage and consumer goods industries, working for companies like Gallo, Coca-Cola, Brown-Forman, Diageo, and Kellogg's. In various roles such as VP of National Accounts, Sales Operations, Marketing, Category Management, and Sales. Successfully driven sales growth, optimized processes, and developed and executed marketing strategies to increase market share and revenue.